A simple "Hi" from neighbors ignited a Post-It battle across Canal Street in NYC. We fought back with Post-It art, taking it to social media under #CanalNotes and #PostitWars.

Two weeks later, in a span of four hours, teams used a total of 6,000 post-it notes to drop the mic with a design covering the entire building façade of Havas New York.

CASE STUDY

DAY 01

It started with a “Hi” from our neighbors. We responded with our own Post-It art and soon took the battle to social media.

DAY 14

In just four hours, teams used a total of 6,000 post-it notes to drop the mic with a design covering the entire building façade.

DID IT STICK?

The stunt trended #1 on Reddit and generated 500 million PR impressions.

RECOGNITION

2017 CANNES LIONS
+ Shortlist, Design

2017 NEW YORK FESTIVALS
+ Bronze, Environmental Design

2017 THE ONE SHOW
+ Merit, Design
+ Merit, Print & Outdoor

PRESS

The Guardian
The New York Times
New York Post
The Huffington Post
NBC News
New York Magazine
Mashable
Refinery 29
Reddit
Bored Panda
The Metro
Sydney Morning Herald
ABC News
The Today Show
CBS News
Chief Marketer
Daily Mail
Tribeca Citizen
DigiDay
Fox News
Yahoo
Campaign US
Complex
Vancouver Sun

CREDITS

CCO
Toygar Bazarkaya

ECD
Jason Musante

Design Director
Bryan Haker

ACD
Joseph Delhommer

Senior Copywriter
Catherine Johns

Designer
Eun Sung Do

Director of Social Marketing
Larry Lac

Social Strategist
Eléonore Glowinski

Social Editor
Jeffrey Kieslich

Strategist
Lisha Klopper

PR
Carly Wengrover

Director of Strategic Affairs
Laure Ayel

Account
Jamie Boseli
Clair Casey

Head of Content
Sylvain Tron

Executive Producer
Nick 'Castle' Williams

Content Creators
Dexter Brierley
Erik Nuenighoff
Jenna Fidellow

Motion Designer
Brian Cariaga

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Joseph Delhommer is an Executive Creative Director and Business Leader based in Brooklyn, NY.

→ joseph@alwaysplotting.com
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