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Hydration Drops for Prime Day
Liquid I.V.

General Manager & Executive Creative Director
Amazon, Brand Innovation Lab
2024

For Prime Day 2024, we launched an innovative summer campaign that paired Liquid I.V.'s next-generation hydration technology with Amazon's next-gen drone delivery tech.

Case Study
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Amazon Live on Prime Day 2024

Featuring Olivia Culpo

Credits

Head of NA Endemic
Adam Stalker

Head of US CPG & Grocery/ECD
Joseph Delhommer

Creative Director
Jason Gold

Design Director
Joseph Dasaro

Senior Art Director
Eddie Camacho

Senior Copywriter
Victoria Spagnuolo

Design Technologist
Joohyun Park

IX Designer
Boddy Suta

Solutions Manager
Andrew Haynes
Becca Breasher

Strategy & Analytics
Jono Lum
Simge Okut
Ellie Shahrokh

Account
Stephanie Lau
Caleb Bradham
Marsha-Ann Berrick
Christina Fierro

Amazon Live
Katie Weintraub
Rachel Kader
Morgan Wiener
Sabrina Norman
Richard Cortes

Production
Rad Olievschi
Ryan Cunningham
Ryan Atenhan

Director
Tim Abshire

Production Company
Gear Seven

©2025 Joseph Delhommer

High fives to all the awesome individuals who helped make this work possible.