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ADP Breaking Barriers

SXSW BRAND ACTIVATION

Creative Director
Havas New York
2019

From gender discrimination to outdated technology, today’s workplace remains plagued by barriers that hold people back. To demonstrate ADP’s commitment to “designing a better way to work”, we invited festival-goers at SXSW 2019 to take matters into their own hands.

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CASE STUDY
FOUR BREAK ROOMS

Each representing the four major work barriers affecting employees today.

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ACTIVATION AT SXSW 2019
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RECOGNITION

2019 THE DRUM OOH AWARDS
+ Merit, Experiential
+ Shortlist, Spectacular

PRESS

Entrepreneur
Bloomberg
NBC
Fox News
SXSW
Adweek

CREDITS

CCO
Harry Bernstein

ECD
Israel Garber

CD
Joseph Delhommer
Nick Elliott

Senior Art Director
Eduardo Camacho

Senior Copywriter
Taylor Schumaker

Design
Melissa DeOliveira

Strategy
Lucien Etori
Jess Sheehan
Julia Cohen

Account
Stefanie Kubanka
Alla Makagon
Leah Drewnowski
Thomas Giordano

Executive Producer
Arturo Hernandez
PR Partner
Havas Formula

Media Partner
WIRED/Condé Nast
Havas Media

Production Partner
Fresh Wata
LA Photo Party

Event Photography
Callie Richmond
Philip Edsel

Joseph Delhommer is an Executive Creative Director and Business Leader based in Brooklyn, NY.

© 2025
High fives to all the amazing individuals who helped make this work possible.