Virtual Manicure AR
Beetles Gel Polish
General Manager & Executive Creative Director
Amazon, Brand Innovation Lab
2022
Amazon Ads' first virtual try-on experience, Virtual Manicure allows Amazon customers to try on over 100 unique nail looks. Customers can add products to their Amazon cart and check out, without ever leaving the augmented reality experience.
Recognizing the inability to test products before purchase is a pain point for online beauty shoppers — and a strength for in-person salon manicures—we developed a first-of-its-kind augmented reality (AR) experience that let online customers ‘try before they buy.’
The tool was also built with social-sharing in mind—customers are able to take photos of their virtual manicures and seamlessly share links to the experience with their contacts via text.
Credits
Head of NA Endemic
Adam Stalker
Head of US CPG & Grocery/ECD
Joseph Delhommer
Creative Director
Jason Gold
Senior Copywriter
Victoria Spagnuolo
Art Director
Matthew Zagada
Design Director
Joseph Dasaro
Manager, Solutions Management
Shana Weber
Solutions Manager
Andrew Haynes
Senior Brand Strategist
Simge Okut
Design Technologist
Hanna Arfine
Fitz Maro
Interactive Designer
Cassie Xu
Motion Designer
Cheng Wu
Executive Producer
Rad Olievschi
Account
Cyril Su
Yanyan Wang
©2025 Joseph Delhommer
High fives to all the awesome individuals who helped make this work possible.