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Beetles Gel Polish Virtual Manicure

VIRTUAL TRY-ON EXPERIENCE

Executive Creative Director & General Manager
Amazon, Brand Innovation Lab
2022

Amazon Ads' first virtual try-on experience, Virtual Manicure allows Amazon customers to try on over 100 unique nail looks.

Recognizing the inability to test products before purchase is a pain point for online beauty shoppers — and a strength for in-person salon manicures—we developed a first-of-its-kind augmented reality (AR) experience that let online customers ‘try before they buy.’ Customers can add products to their Amazon cart and check out, without ever leaving the augmented reality experience.

The tool was also built with social-sharing in mind—customers are able to take photos of their virtual manicures and seamlessly share links to the experience with their contacts via text.

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CREDITS

Head of NA Endemic
Adam Stalker

Head of US CPG & Grocery/ECD
Joseph Delhommer

Creative Director
Jason Gold

Senior Copywriter
Victoria Spagnuolo

Art Director
Matthew Zagada

Design Director
Joseph Dasaro

Manager, Solutions Management
Shana Weber

Solutions Manager
Andrew Haynes

Senior Brand Strategist
Simge Okut

Design Technology
Hanna Arfine
Fitz Maro

Interactive Designer
Cassie Xu

Motion Designer
Cheng Wu

Executive Producer
Rad Olievschi

Account
Cyril Su
Yanyan Wang

Joseph Delhommer is an Executive Creative Director and Business Leader based in Brooklyn, NY.

© 2025
High fives to all the amazing individuals who helped make this work possible.