The A&F Forecast
Abercrombie & Fitch
Art Director
R/GA Chicago/New York
2013
We created a weather app for Abercrombie & Fitch to engage teens daily, showing A&F models wearing outfits that fit the day's forecast. It's a unique way to blend fashion and function. However, I'm happy this era of the brand is over.
The weather app was accessible across all devices teens had access to.
Recognition
2013 MMA Smarties
+ Gold, Mobile Website
+ Global Agency of the Year in Mobile [R/GA
2013 IAB MIXX
+ Bronze, Mobile Destination Site
Credits
CCO
Nick Law
ECD
Matt Marcus
Ken Erke
CD
Chris Hayes
Hyun Kim
Art Director
Joseph Delhommer
Copywriters
Raegan Allsbrook
Jaimie Walker
Visual Designer
William Wang
Production
Matthew Alland
Vanessa Jespersen-Wheat
Ashlye Ahearn
Megan Summers
Technology
Vinny Dibartolo
Juan Aizpuru
Jesse Beller
Lambert Torres
Abraham Velazquez
Ezequiel Lauria
Daniel Calligaro
Lucas Rudi
Director
Craig Cutler
Editing
Mike Abrams
Ariel Nauchmann
Bharat Vohra
Jenna Kline
Sound Design
Michael Fuese
©2025 Joseph Delhommer
High fives to all the awesome individuals who helped make this work possible.