af-header

The A&F Forecast

WEATHER APP

Art Director
R/GA
2013

We created a weather app for Abercrombie & Fitch to engage teens daily, showing A&F models wearing outfits that fit the day's forecast. It's a unique way to blend fashion and function. 

The weather app was accessible across all devices teens had access to. That said, I'm happy to see the brand has moved on from its scantily clad era.

CASE STUDY
AVAILABLE ON EVERY DEVICE
af-device-ecosystem
RECOGNITION

2013 MMA Smarties
+ Gold, Mobile Website
+ R/GA recognized as Global Agency of the Year in Mobile

2013 IAB MIXX
+ Bronze, Mobile Destination Site

PRESS

Rolling Stone
Hypebeast
Adweek
Food & Wine
Delish
Trendhunter
Forbes
The Seattle Times
Fox News

CREDITS

CCO
Nick Law

ECD
Matt Marcus
Ken Erke

CD
Chris Hayes
Hyun Kim

Art Director
Joseph Delhommer

Copywriters
Raegan Allsbrook
Jaimie Walker

Visual Designer
William Wang

Production
Matthew Alland
Vanessa Jespersen-Wheat
Ashlye Ahearn
Megan Summers

Technology
Vinny Dibartolo
Juan Aizpuru
Jesse Beller
Lambert Torres
Abraham Velazquez
Ezequiel Lauria
Daniel Calligaro
Lucas Rudi

Director
Craig Cutler

Editing
Mike Abrams
Ariel Nauchmann
Bharat Vohra
Jenna Kline

Sound Design
Michael Fuese

Joseph Delhommer is an Executive Creative Director and Business Leader based in Brooklyn, NY.

© 2025
High fives to all the amazing individuals who helped make this work possible.