
The A&F Forecast
WEATHER APP
Art Director
R/GA
2013
We created a weather app for Abercrombie & Fitch to engage teens daily, showing A&F models wearing outfits that fit the day's forecast. It's a unique way to blend fashion and function.
The weather app was accessible across all devices teens had access to. That said, I'm happy to see the brand has moved on from its scantily clad era.
CASE STUDY
AVAILABLE ON EVERY DEVICE

RECOGNITION
2013 MMA Smarties
+ Gold, Mobile Website
+ R/GA recognized as Global Agency of the Year in Mobile
2013 IAB MIXX
+ Bronze, Mobile Destination Site
PRESS
Rolling Stone
Hypebeast
Adweek
Food & Wine
Delish
Trendhunter
Forbes
The Seattle Times
Fox News
CREDITS
CCO
Nick Law
ECD
Matt Marcus
Ken Erke
CD
Chris Hayes
Hyun Kim
Art Director
Joseph Delhommer
Copywriters
Raegan Allsbrook
Jaimie Walker
Visual Designer
William Wang
Production
Matthew Alland
Vanessa Jespersen-Wheat
Ashlye Ahearn
Megan Summers
Technology
Vinny Dibartolo
Juan Aizpuru
Jesse Beller
Lambert Torres
Abraham Velazquez
Ezequiel Lauria
Daniel Calligaro
Lucas Rudi
Director
Craig Cutler
Editing
Mike Abrams
Ariel Nauchmann
Bharat Vohra
Jenna Kline
Sound Design
Michael Fuese
Joseph Delhommer is an Executive Creative Director and Business Leader based in Brooklyn, NY.
© 2025
High fives to all the amazing individuals who helped make this work possible.