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vitaminwater
Scan for Sonic Nourishment

AUGMENTED REALITY

Executive Creative Director & General Manager
Amazon, Brand Innovation Lab
2023

A first-of-its-kind activation that transformed every vitaminwater bottle into a vessel for unexpected sonic nourishment. 

Using AWS Rekognition tech, customers could scan bottles to unlock curated summer playlists for each vitaminwater flavor on Amazon Music.

AR SCAN A BOTTLE EXPERIENCE
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EXCLUSIVE PLAYLISTS FROM AMAZON MUSIC

We partnered with Amazon Music to curate playlists that embodied the unique personalities of each vitaminwater flavor. Forever You is youthful and energetic, With Love is calm and warm, and XXX is all about being sensual and sexxxy.

CREDITS

Head of NA Endemic
Adam Stalker

Head of US CPG & Grocery/ECD
Joseph Delhommer

Creative Director
Sarah Betts

Senior Copywriter
Victoria Spagnuolo

Art Director
Eduardo Camacho
Jason Murray

Design Director
Joseph Dasaro

Manager, Solutions Management
Shana Weber

Solutions Manager
Maggie Gradala

Principal Brand Strategist
Jonathan Lum

Design Technologist
Joohyun Park

Interactive Designer
Cyndi Walker

Motion Designer
Cheng Wu

Account
Kristin Bozarjian
Jaclyn Terriaca
Jessica Novick

Joseph Delhommer is an Executive Creative Director and Business Leader based in Brooklyn, NY.

© 2025
High fives to all the amazing individuals who helped make this work possible.