Scan for Sonic Nourishment
vitaminwater
General Manager & Executive Creative Director
Amazon, Brand Innovation Lab
2023
A first-of-its-kind activation that transformed every vitaminwater bottle into a vessel for unexpected sonic nourishment. Using AWS Rekognition tech, customers could scan bottles to unlock curated playlists for each flavor on Amazon Music.
Exclusive Playlists from Amazon Music
We partnered with Amazon Music to curate playlists that embodied the unique personalities of each vitaminwater flavor. Forever You is youthful and energetic, With Love is calm and warm, and XXX is all about being sensual and sexxxy.
Credits
Head of NA Endemic
Adam Stalker
Head of US CPG & Grocery/ECD
Joseph Delhommer
Creative Director
Sarah Betts
Senior Copywriter
Victoria Spagnuolo
Art Director
Eduardo Camacho
Jason Murray
Design Director
Joseph Dasaro
Manager, Solutions Management
Shana Weber
Solutions Manager
Maggie Gradala
Principal Brand Strategist
Jonathan Lum
Design Technologist
Joohyun Park
Interactive Designer
Cyndi Walker
Motion Designer
Cheng Wu
Account
Kristin Bozarjian
Jaclyn Terriaca
Jessica Novick
©2025 Joseph Delhommer
High fives to all the awesome individuals who helped make this work possible.