Cheetos | Hands-Free House
General Manager & Executive Creative Director
Amazon, Brand Innovation Lab
2022
Experience modern living at the Cheetos Hands-Free House at SXSW. Alexa and Amazon tech let you indulge in Cheetos while completing tasks hands-free. If it's hands-free, it's a Cheetos thing.
Case Study
The Cheetos Hands-Free House offered a tech-enabled experience, allowing guests to enjoy activities without leaving orange smudges. Alexa started movie nights, while palm gestures operated the oven for Cheetos mozzarella sticks. Voice controls enabled music playback in the lounge, and the backyard hosted a Cheetos-themed party with snack-inspired cocktails.
To make the experience accessible to everyone, we created a virtual landing page replicating the Hands-Free House from SXSW. The 360-degree tour enabled users to explore Alexa's features and gain insights into the Cheetos brand through interactive hotspots.
Recognition
2022 Cannes Lions
Shortlist, Brand Experience & Activation Excellence in Brand Experience
2022 Shorty Awards
Winner, Event & Experiential
2022 One Show
Gold, Integrated Campaign
2023 D&AD
Shortlist, Integrated
2023 CLIO Awards
Silver, Integrated - Product/Service
Press
Muse by CLIOS
The Drum
Little Black Book
AdAge
NBC News
Fox 7 Austin
GEEKSPIN
Credits
Head of NA Endemic
Adam Stalker
Head of US CPG & Grocery/ECD
Joseph Delhommer
Senior Art Director
Elana Black
Senior Solutions Manager
Shana Weber
Interactive Designer
Yury Lizunov
Design Technologist
Alex Mejias
Principal Strategist
Jono Lum
Account
Jeremy Kaplan
Allison Springer
Allison Stock
Head of IMDb
Maggie Sapovchak
Executive Producer
Rad Olievschi
Event Production
VTPro
©2024 Joseph Delhommer
High fives to all the awesome individuals who helped make this work possible.