How do you launch a new product for something no guy wants to talk about?

Be it premature ejaculation, or just wanting to last a little longer, K-Y is helping guys do something about it. Introducing K-Y Duration — a new spray for men that lets guys last longer in bed.

We also focused on reaching male audiences in new ways, like adult sites. The ads performed really well.

ONLINE VIDEO

Locker Room :45

PRINT CAMPAIGN

OUT-OF-HOME: LAS VEGAS, NEW JERSEY & NYC

DIGITAL EXPERIENCES

RECOGNITION

LÜRZER'S ARCHIVE
01.17 Edition

2017 ADDYS AWARDS
+ Gold, National
+ 3x Silver

2017 OBIE
+ Silver, Contextual OOH

PRESS

Adweek

CREDITS

CCO
Toygar Bazarkaya

ECD
Israel Garber

CD
Luke Hughett
Sean Lee

ACD
Joseph Delhommer
Eric Bertuccio

Senior Copywriter
Catherine Johns

Strategy
Kristen DiLandro

UX Director
Kathrin Hoffmann

Account
Katy Milmoe
Jennifer Lo Sicco
Sarah Louie
Amy Beck

Head of Production
Sylvain Tron

Executive Producer
Laura Shuey
Christopher Masters

Producer
Rachel Roderman

Director
Benji Weinstein

Editor
Michael Ramirez

CGI / Retouching
Garrigosa Studio

Production
Tool of North America
Studio6

← Cheetos Hands-Free House

→ Tulo Bed-In-A-Box

Joseph Delhommer is an Executive Creative Director and Business Leader based in Brooklyn, NY.

→ joseph@alwaysplotting.com
→ LinkedIn