Duration Product Launch
K-Y
Associate Creative Director
Havas New York
2017
How do you launch a new product for something no guy wants to talk about? Be it premature ejaculation, or just wanting to last a little longer, K-Y is helping guys do something about it. Introducing K-Y Duration — a new spray for men that lets guys last longer in bed.
Locker Room :45
Out-of-home in
Las Vegas & NYC
Digital Experience
Adult sites
An obvious place to talk to men. The ads performed really well.
Recognition
LÜRZER'S ARCHIVE
01.17 Edition
2017 ADDYS AWARDS
+ Gold, National
+ 3x Silver
2017 OBIE
+ Silver, Contextual OOH
Press
Adweek
Credits
CCO
Toygar Bazarkaya
ECD
Israel Garber
CD
Luke Hughett
Sean Lee
ACD
Joseph Delhommer
Eric Bertuccio
Senior Copywriter
Catherine Johns
Strategy
Kristen DiLandro
UX Director
Kathrin Hoffmann
Account
Katy Milmoe
Jennifer Lo Sicco
Sarah Louie
Amy Beck
Head of Production
Sylvain Tron
Executive Producer
Laura Shuey
Christopher Masters
Producer
Rachel Roderman
Director
Benji Weinstein
Editor
Michael Ramirez
CGI / Retouching
Garrigosa Studio
Production
Tool of North America
Studio6
©2025 Joseph Delhommer
High fives to all the awesome individuals who helped make this work possible.