Craving fresh talent, Havas NY took a radical approach to recruiting: We handed out our CCO's phone number, challenging interns to text their most mind-blowing ideas. The best ones landed a coveted internship — no resumes required.

HarryB tagged a wall in NYC with his digits and shared it out to his 40k followers on social. We also placed our CCO's mobile number around schools with advertising programs across 15 cities.

Harry Bee received texts across every continent, and Havas NY received the largest number of internship applications in the agency's history. The agency hired 40 unique and talented interns across all departments.

We kinda committed a Class A misdemeanor with the graffiti thing.

CASE STUDY

HANDING OUT DIGITS

We placed our CCO's mobile number around schools with advertising programs across 15 cities.

We also might have committed a Class A misdemeanor in NYC with the graffiti thing.

2,000 TEXTS LATER

Harry Bee received texts across every continent, and Havas NY received the largest number of internship applications in the agency's history. We also hired 40 unique and talented interns across all departments.