In order to highlight the absolute AWESOMENESS of animals, we created a microsite where each day a different animal is highlighted. Instead of focusing on boring facts alone, we use humor, exaggerations, and fantastical situations to entertain the reader. We also use sarcasm and human comparisons to show just how truly AWESOME animals are. Guerilla advertising drives traffic to the microsite.

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AD: Joseph Delhommer
CW: Carlos Rangel
CD: Jamie Overkamp