People don't know landmines are a problem around the world. To raise awareness without being annoying, we gave Minesweeper (a game our 25-35 year old target grew up with) an interactive twist.


1. Users play the classic game of Minesweeper by stepping on the interactive tiles.
2. Step on a mine, get the message of the campaign.
3. “Last year 5,000 people didn't survive landmines. www.StopLandmines.org”

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AD: Joseph Delhommer
CW: Matt Grim
CD: Jamie Overkamp